As April draws to a close it's time to find out which work will be crowned our inaugural Creative Work of the Month. 

Each month we'll be pitting our previous Creative Work of the Week winners against one another to find the month's ultimate winner. 

In addition to counting online votes we'll also be running a 24-hour Twitter poll with the votes added together to crown your winner.

This month we have not one but two winners from WCRS with Bupa's 'Body as a Band' and B&Q's 'Let's Create' both stealing Creative Work of the Week titles in April.

However, Saatchi & Saatchi London's work for Hindquarters could twerk its way to the title or Minima Advertising People's rebrand of Q Workshop could do it for design. 

Who wins, you decide...

WCRS: B&Q 'Let’s Create'

Agency: WCRS

Client: B&Q

Date: March 2016

This March B&Q launches a new campaign that has creativity and home enjoyment at its heart.

The new campaign centres around the idea ‘Let’s Create’ and puts the emphasis on home improvement projects by reminding people that B&Q isn’t just a warehouse of shelves stacked high with DIY products – it’s a treasure trove full of raw materials to make any home improvement project possible.

Home improvement projects – big and small – are the way people personalise and get creative in their homes. Whilst some people have ideas and know what they want, others may struggle to articulate their ideas and to know what they need to make them happen. This is where B&Q can help; enabling and inspiring home improvers across the country to create something amazing. B&Q has the tools, the raw materials, the inspiration, the helpful staff, over two million paint colours… everything you could ever need to make and build, paint and plant, fix and maintain your home.

The campaign, which was four months in development, launched on Facebook on 17 March and on 18 March with the new TV ad. Created by WCRS, in the style of a “mockumentary”, the TV ad showcases examples of how B&Q has helped unlock creativity in its customers. These customers just happen to be animals. They include a black and white zebra, Fred, who creates his colourful first home after growing up in the black and white world of his parents, and, two industrious beavers who are always improving their home, so need to constantly be on the lookout for great deals.

 

Credits:
 

 

 

 

 

 

 

Creative Director: Katy Hopkins, Steve Hawthorne
Creative: Tom Dixon, Jo Griffin
Additional Credits: Agency Producer: Hannah Needham
Account Handling: Louise Davidson & Lucy Nebel
Planning: Olivia Stubbings
Media Agency: MEC
Production Company: Outsider
Director/Animator: Dom&Nic
Producer: John Madsen
Editor: Ed Cheeseman
Post Production: The Mill
Audio: Grand Central Sound Studio

Tags: Europe, WCRS

 

 

 

 

 

 

 

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Saatchi & Saatchi: Hindquarters 'Shake your Hindquarters'

Agency: Saatchi & Saatchi

Client: Hindquarters

Date: April 2016

A new dog label has landed in town and it goes by the name of Hindquarters.

Featuring a series of twerking dogs, a variety of breeds are shown giving energetic performances against a colourful backdrop under the strapline 'Shake Your Hindquarters'

Credits:
 

 

 

 

 

 

 

Executive Creative Directors: Rob Potts, Andy Jex
Creatives: Linda Weitgasser, Alex Sattlecker
Account handlers: Will Priestley, Catherine Tilley
Producer: Josh Sanders
Production Company: Partizan
Director: Tom Beard
Editor: Lizzie Curry
Producer: Nicole Gray
Post production: Electric Theatre Collective
Audio post production: Wave

Tags: Europe, Hindquarters

 

 

 

 

 

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WCRS: Bupa 'Body as a band'

Agency: WCRS

Client: Bupa

Date: April 2016

 Bupa UK launches a one-of-a-kind interactive music video that shows people how their bodies are performing. Starring The Futureheads, the campaign aims to raise awareness of Bupa UK’s new health assessments, developed to help meet changing healthcare needs and demands of people across the UK. 

An online quiz will allow the British public to create a unique, personalised version of the 2010 tune ‘Heartbeat Song’ to show how their health is performing. Each of The Futureheads band members represents a part of the body – the guitarist is the liver, the drummer the heart, the bassist the bones and the lead singer the lungs. Participants just need to answer four health related questions and their responses will impact upon the band’s performance in a variety of unexpected ways; cue guitars turning into dogs, explosions and collapsing drum kits.

Directed by award-winning director Rob Brandon, the music video is aiming to raise awareness of how different lifestyles can affect health and wellbeing. The result is a fun music video full of exciting and unusual antics. To create the video, Bupa UK and WCRS edited 54 different music videos.

Credits:
 

 

 

 

 

 

 

Creative Director: Joe Miller, Orlando Warner

Creatives: Jason Keet, James Hodson

Additional Credits: Agency Producer: Stefanie Forbes

Account Handling: Tom Crossley, Chris Boyton, Chris Moger, Charlie Warner

Planning: Elisa Edmonds, Hayley Pardoe

Media Agency: MEC

Content Outreach: LBI

Production Company: Agile

Interactive Company: Brainient

Director: Rob Brandon

Animator: Ben Beckett

Producer: Amber Millington

Co-Producer: Emma Britton

Post Production Company: Agile

Head of Post Production: Martin Fickling

Colourist: Amy Beton

Editor: River Stas

Audio: David McEwan (The Sanctuary Recording Studio)

Tags: Europe, WRCS

 

 

 

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Minima Advertising People: Q Workshop 'All dice tell a story'

Agency: Minima Advertising People

Client: Q Workshop

Date: April 2016

Q Workshop is the biggest manufacturer of ornate dice in the world. Based in Poznań, Poland the company has been delivering special accessories to players for 12 years. Q Workshop entrusted Minima with the task of rebranding and creation of a new communication strategy.

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Creative Director: Krzysztof Fabianowski

Art Director: Krzysztof Fabianowski, Maciej Gluszek, Dorota Watkowska

Copywriter: Bartosz Kaluga

Tags: Europe, Minima Advertising People

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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To check out the latest advertising, design and creative work from around the globe visit our Creative Works homepage. 

It’s a clean sweep for Bupa UK and WCRS winning Creative Work of the Month for the interactive music video ‘Body as a Band’. 

Voted for by The Drum readers online and via Twitter (where the work won 47 per cent of the vote), Body as a Band takes the first Creative Work of the Month title.

Starring The Futureheads, the video aims to show people how well their bodies are performing via an online quiz – available here. With 54 different iterations on offer, the website serves up a unique, personalised version of the 2010 hit ‘Heartbeat Song’ determined by the users answers to the questions. 

On launch, Simon Chrisp, general manager, sales and marketing at Bupa UK, commented: “I’m looking forward to see the public get involved and create their very own body as a band videos.” 

Tom Crossley, managing partner at WCRS, said the campaign hoped to target the “hard to reach young audience who generally don’t even think about the effects their day-to-day habits have on their health”.

“Hopefully if they can see the effects your lifestyle would have on a band they’ll stop and consider whether it’s the right time to get a check with Bupa,” added Crossley. 

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote for our next Creative Work of the Month. 

Creative Director: Joe Miller, Orlando Warner
Creatives: Jason Keet, James Hodson
Additional Credits: Agency Producer: Stefanie Forbes
Account Handling: Tom Crossley, Chris Boyton, Chris Moger, Charlie Warner
Planning: Elisa Edmonds, Hayley Pardoe
Media Agency: MEC
Content Outreach: LBI
Production Company: Agile
Interactive Company: Brainient
Director: Rob Brandon
Animator: Ben Beckett
Producer: Amber Millington
Co-Producer: Emma Britton
Post Production Company: Agile
Head of Post Production: Martin Fickling
Colourist: Amy Beton
Editor: River Stas
Audio: David McEwan (Tin Drum Music)
Creative Technology: Dino Burbidge
Agency Producer: Christophe Taddei

With May over and done with it's time to find out which work will be crowned our new Creative Work of the Month. 

From April we've been pitting our previous Creative Work of the Week winners against one another to find the month's ultimate winner. 

In addition to counting online votes we'll also be running two 24-hour Twitter polls (AMV BBDO vs. Adam&Eve) and (Grey Paris vs. Ogilvy vs. BBH London) with the poll votes added with online ratings to crown your winner.

This month we've had some great ads scoop the Creative Work of the Week title with AMV BBDO and Adam&EveDDB bringing stars to our round-ups in the form of Ryan Reynolds and Top Cat.

We've also had a brilliant hard-hitting piece of work from Grey Paris, a brilliant content campaign from Ogilvy & Mather London and - in a break from the norm - a poster campaign for Tesco from BBH London. 

Who wins, you decide...

AMV BBDO: BT 'BT Infinity – Fast just got faster'

Agency: AMV BBDO

Client: BT

Date: April 2016

BT’s latest “Behind the Scenes” advertising campaign will feature Hollywood action and comedy star Ryan Reynolds. The campaign airs on Saturday 16 April and will feature Ryan in a humorous advert that highlights the new faster speeds of BT Infinity.  The “Behind the Scenes” campaign is a parody of the advertising process and gives viewers an entertaining insight into the world of advertising.

Titled “Faster”, viewers will see Deadpool star Ryan Reynolds speeding up to a glass fronted house in a beautiful car, the car will then come to a sudden stop.

“Watch me stunt roll out of a car in the next ad for BT Infinity’s ‘faster’ Broadband,” says Ryan Reynolds.

He will go on to tell viewers that life moves pretty fast for him. Once inside the house Ryan will explain that he needs broadband that moves as fast as he does and that is why he has BT Infinity, which now offers speeds of up to 52Mbps the fastest fibre speeds as standard.

Credits:
 

 

 

 

Creative Director: Paul Brazier
Creatives: Richard Peretti, Gary Lathwell
Additional Credits: Director: Nicholas Jasenovec
Production Company: Caviar

Tags: UK, BT Infinity, amv bbdo

 

 

 

 

 

 

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Grey Paris: Dignity Institute 'Talking Bones'

Agency: Grey Paris

Client: Dignity Institute

Date: May 2016

More than 125,000 political violence and torture victims live in France.

Yet, the Government has still not implemented a health and social security policy to help or assist victims. Based on these observations, The Dignity Institute – an international association based in Denmark with 30 years’ experience across 20 countries – has mandated Grey Paris to run an awareness campaign.

With Talking Bones, Grey Paris takes you intimately closer to the victims suffering.

The agency had the innovative idea of recording torture victim’s audio testimonies on their own medical x-rays.

Place the x-ray on a turntable and you can play it like a vinyl record and listen to Arta’s, Adnan’s and Fidele’s stories. Hearing the victims’ stories - whilst seeing with your own eyes their physical injures -forces you to face the reality. It is impossible to ignore. Suddenly, you become brutally aware that torture is not exactly as you imagined. It is not a distant issue but a tangible reality in France.

In order to make torture a key issue of debate - Grey Paris sent vinyl records to key French influencers to create a real conversation about this highly sensitive subject.

Credits:
 

 

 

 

Executive Creative Director: Thierry Astier
Art Director: Romain Arrigoni
Copywriter: Nicolas Richard
Additional Credits: Head of Communication: Charlotte Buisson
Director: Francous Bricage
DOP: Fabio Caldironi
Vinyl Maker: LATHECUTS.com
Videographer: Abril Castillo
Photography: Studio Lacen
Sound Production: Ipanema Music
Director: Philippe Hebrard
Sound Production: Possible
Director: Franck Delabre, Stephane Martin
 

Tags: Europe, grey paris, dignity institute

 

 

 

 

 

 

 

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BBH London: tesco 'Vinyl'

Agency: BBH London

Client: tesco

Date: May 2016

Vinyl sales in 2015 were the highest they have been in the last 20 years. Quick to respond to the trend, Tesco trialled the sale of vinyl in select stores over Christmas and after a hugely positive response are now stocking vinyl permanently in 40 of their stores.

To promote this, BBH has launched a new print campaign which uses famous album iconography and Tesco products to announce the return of vinyl to Tesco stores. The campaign was aimed at the music-crazed twenty-something, and also their parents who find nostalgia in the nod to vinyl.

The launch of vinyl allowed Tesco to take on a new format in their comms - flyposting - meaning Tesco's vinyl offering could live in an area that the public are more used to seeing posters for new albums and upcoming gigs. 

Credits:
 

 

 

 

Creative Director: Chris Clarke, Matt Moreland

Creative Team: Chris Clarke, Matt Moreland

Additional Credits: Strategist: Jill Cummins

Strategy Director: Lilli English

Business Lead: Holly Ripper

Account Manager: David White

Producer: Tim Wilks/Aileen Grebovic

Photographer: Colin Campbell

Tags: Europe, bbh london, tesco

 

 

 

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To keep up to date with all the advertising, design and creative work from around the globe visit our Creative Works homepage where you can also vote for our Creative Work of the Month and the most recent Creative Works of the Week. 

The star power of Ryan Reynolds has helped BT and AMV BBDO steal the second Creative Work of the Month accolade. 

Voted for by The Drum readers online and via Twitter (where the work won with 35 per cent of the overall vote), the Hollywood actor’s star turn sees him parody the world of celebrity endorsements and sponsorships. 

The latest in BT’s ‘Behind the Scenes’ campaign the ad humorously highlights the ‘faster speeds’ promised by BT Infinity. 

At the time of the ad’s launch, Dan Ramsay, marketing director of BT Consumer, commented: “We hope viewers enjoy watching Ryan showing just how fast BT Infinity is…We understand that speed really matters to our consumers and wanted to reflect this in an amusing and entertaining way.”

To keep up to date with the latest design, creative and advertising work from around the globe visit our Creative Works homepage where you can vote for our next Creative Work of the Month. 

Agency: AMV BBDO
Creative Director: Paul Brazier
Creatives: Richard Peretti, Gary Lathwell
Additional Credits: Director: Nicholas Jasenovec
Production Company: Caviar

As June draws to a close it's time to find out which work will be crowned our new Creative Work of the Month. 

From April we started pitting our previous Creative Work of the Week winners from Europe against one another to find the month's winner. Now we're expanding the competition to include our APAC and US winners to determine a global Creative Work of the Month winner. 

Voting for Creative Work of the Month will be open until 12pm (UK time) on Friday 1 July, with the winner announced shortly afterwards on The Drum website. 

In the running this month from Europe we have CP+B, Minima Advertising People, MullenLowe London and WCRS; APAC brings us work from Zeno Singapore, BBH India, SapientNitro and J. Walter Thompson Taipei and from the US there's work from David & Goliath, The Martin Agency, DigitasLBi and Solve. 

As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast. 

Who wins, you decide...

CP+B: Hotels.com 'Thanks, Captain Obvious'

Agency: CP+B

Client: Hotels.com

Date: May 2016

Hotels.com has introduced Captain Obvious, the US cult character, to the UK in the brand's summer advertising campaign from CP+B London – helping travellers make the obvious choice.

“Thanks, Captain Obvious” has for decades been a pop culture reference in the US, brought to life by Hotels.com in 2014 in the US market as a super fan in order to show why Hotels.com is the obvious choice for booking hotels. A loveable eccentric, Captain Obvious revels in pointing out the self-evident.

With the TV campaign, Captain Obvious can be seen in series of scenarios, specially created for the UK market, where he unknowingly falls foul of British ways, having taken people literally at their word (asking Sherlock Holmes to physically get off his (suit)case, telling a waiter he doesn’t want 'soldiers' with his boiled egg as “I think I can tackle it myself….”).

The first spot sees Captain Obvious demonstrate his linguistic prowess, bantering with Japanese and Russian tourists, only to be unwittingly stumped by a couple of Geordie lasses – “I love the Danish”.

It is this launch spot which viewers on All 4, Channel 4’s online platform, can choose to ‘skip’ – with surprising, never seen before consequences.

https://www.captainobvious.uk/

Credits:
 

 

 

 

Executive Creative Director: Dave Buonaguidi

Creatives: David Carr, Martins Millers, Graham Storey, Phil Cockrell

Additional Credits: Producer: Chris Chapman

Head of Client Services: Charles Faircloth

Account Director: Tania Delamotte

Director: Michael Clowater

Producer: Jason Scanlon

Production Company: Smuggler

Editor: Saam Hodivala

Edit House: Work

Tags: Europe, CP+B, hotels.com, ad of the week

 

 

 

 

 

 

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Zeno Singapore, GOVT Singapore: History Asia '#BuyOutSlavery'

Agency: Zeno Singapore, GOVT Singapore

Client: History Asia

Date: May 2016

#BuyOutSlavery is a Southeast Asia-led initiative by Not For Sale, in partnership with HISTORY and the CNN Freedom Project, to raise global awareness about modern slavery.

To drive awareness and positive change, the strategy was to connect with them at a point where they least expect to… in their favourite online stores. Online shoppers start seeing slaves listed in their favourite sites across Southeast Asia, the purchase could then be made to support the campaign and shared on social media.

A film using celebrities was also seeded out to promote the campaign.

Credits:
 

Tags: Asia, charity, Slavery, Not For Sale, Southeast Asia, history channel

 

 

 

 

 

 

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Minima Advertising People: Good Food Products 'Brand Identity'

Agency: Minima Advertising People

Client: Good Food Products

Date: June 2016

 

Credits:
 

 

 

 

Creative Director: Krzysztof Fabianowski
Art Director: Dorota Wątkowska
Copywriter: Agata Tomaszewska, Paweł Dobrowolski
Additional Credits: Business Director: Anna Szymczak
Photographer: Tomasz Olszewski
Stylist: Artur Bugno

Tags: Europe, Minima Advertising People, ad of the week

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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BBH India: Child Rights and You (CRY) 'Right to Write'

Agency: BBH India

Client: Child Rights and You (CRY)

Date: June 2016

India currently has the largest population of illiterate adults in the world with 287 million. Child Rights and You (CRY) America, launched its ‘Right to Write’ campaign to ensure children across CRY America supported projects in India go to school and complete their education.

BBH India conceptualised the idea of a child breaking out of a thumbprint. The thumbprint, which is commonly used to denote identity, becomes a symbol of shame & illiteracy when used in lieu of a written signature - ‘Angootha Chaap’ as one would call them in India. Three different ads have been created wherein the thumbprint is depicted as a maze, a valley and a forest; with a child making his way out in each. 

Credits:
 

 

 

 

Advertising Agency: BBH India

Chief Creative Officer: Russell Barrett

CEO: Subhash Kamath

Creative Director (Art): Sapna Ahluwalia

Copywriter: Yohan Daver, Sean De Jervis Sequeira

Art Director: Rebecca Daniel, Kushal Birari, Chetan Mahajan

Illustrator: Anant Nanvare

Photographer: Abhijit Kalan, Pratim Shankar, Saish Kamble

Retoucher: Avinash Mahadik

Agency Producer: Reema Asrani

Senior Business Partner: Rutika Shroff

Business Partner: Monisha Khanna, Ankita Kadambande

Tags: Asia, Creative Works APAC, india, bbh, charity, Work of the week

 

 

 

 

 

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SapientNitro: Strongbow 'The Big Apple Drop'

Agency: SapientNitro

Client: Strongbow

Date: June 2016

Strongbow cider is promoting the freshness of its core ingredient, the Apple, via a series of experiential trails around the city of Singapore.

The brand started teasing the campaign by hauling a ice-like sculpture to key parts of the city, emblazoned with the words “The apples are about to drop”.

This weekend, in place of the giant ice-like teaser, will be apple-dispensing machines which will also travel around the island. The machines will give out 25,000 fresh apples to people. The apples also have stickers on them which can be redeemed for Strongbow at certain bars and restaurants.

Credits:
 

 

 

 

SapientNitro Singapore

Tags: Asia, SapientNitro, Singapore, strongbow, Creative Works APAC

 

 

 

 

 

 

 

 

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To keep up to date with all the latest design, creative and advertising projects around the world visit our Creative Works homepage. 

Poland’s Minima Advertising People has triumphed to be crowned June’s Creative Work of the Month with its vivid new brand identity for Good Food Products.

Challenged by the Polish-based health food suppliers to freshen up the brand, Minima centred a colourful rebrand around the brand’s flagship rice and corn cakes.

Spanning online, print and more, Good Food Products’ new look features extensively on recipe suggestions, leaflets and cards and hopes to make the brand even more appealing to businesses as it celebrates its 25-year anniversary of delivering food to international markets.

Minima Advertising People: Good Food Products 'Brand Identity'

Agency: Minima Advertising People

Client: Good Food Products

Date: June 2016

 

Credits:
 

 

 

Creative Director: Krzysztof Fabianowski
Art Director: Dorota Wątkowska
Copywriter: Agata Tomaszewska, Paweł Dobrowolski
Additional Credits: Business Director: Anna Szymczak
Photographer: Tomasz Olszewski
Stylist: Artur Bugno

Tags: Europe, Minima Advertising People, ad of the week

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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To keep up to date with the latest design, creative and advertising work from around the globe visit our Creative Works homepage where you can vote for our next Creative Work of the Month. 

As July speeds off into the distance it's time to find out which work will be named as our new Creative Work of the Month.

From last month we started pitting our Creative Work of the Week winners from all three round ups (Europe, Americas and APAC) against one another to determine the ultimate global Creative Work of the Month winner. Now it's time for Minima Advertising people to hand over its crown and make way for a new winner. 

Voting for Creative Work of the Month will be open until 12pm (UK time) on Friday 29 July, with the winner announced shortly afterwards on The Drum website.

In the running this month from Europe we have Bray Leino, Now, Adam&EveDDB and Geometry Global Cape Town; APAC brings us work from DDB Singapore, Rankin and View London, Iris Worldwide and Clear Channel, Wild and MediaCom and from the US there's work from GSD&M, DDB New York, Colle+McVoy and BBDO Minneapolis. 

As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast.

Who wins, you decide...

Rankin, View London: The Macallan 'Project Double Cask'

Agency: Rankin, View London

Client: The Macallan

Date: July 2016

Rankin has directed the latest ad for The MaCallan whiskey for its new Double Cask 12 Years Old release.

Rankin has teamed up with View London to create an add for Asian Tv, digital and cinemas that turns the alcohol ad into a more high fashion-like storytelling piece of creative. 

The ad uses the two sides of The MaCallan of one part art and one part science, to show users the craft of the drink via film that's highly visual and based off a story.

Credits:
 

 

 

 

Media exposure TV & Online - Japan, Taiwan, Hong Kong, Singapore, Korea, China

Cinema: Taiwan

Client: The Macallan Whisky

Creative directors : Valerie Wickes & David Arnott

Art Director  Dan Vallins

Production Company : Rankin

Director : Rankin

Tags: Asia, rankin

 

 

 

 

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iris Worldwide: Philips 'Philips Hari Raya'

Agency: iris Worldwide

Client: Philips

Date: July 2016

Hari Raya involves the tradition of seeking forgiveness from family and friends. Building on this, Philips Lighting, together with iris Singapore, hopes to help make the festive celebration more meaningful – by helping a family seek forgiveness in the most heartfelt manner. 

The film can be viewed on Facebook here.

Credits:
 

 

 

 

Iris Singapore

Tags: Asia, Hari Raya, Philips, ad of the week

 

 

 

 

 

 

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Adam&EveDDB: Skittles 'Give the rainbow'

Agency: Adam&EveDDB

Client: Skittles

Date: June 2016

 

Credits:
 

 

 

 

Chief Creative Officer: Ben Priest 
Executive Creative Director: Ben Tollett, Richard Brim
Creatives: Matt Fitch, Mark Lewis
Additional Credits: Integrated Producer: Maebh Kelly
Experiential Producer: Emilie Verlander
Project Manager: Caroline Tripp
Managing Partner: Fiona McArthur
Account Director: Brittany Lippett
Account Manager: Matt Dankis
Joint Head of Planning: Jessica Lovell
Senior Planner: David Mortimer
Design: Stanley’s King Henry
Head of Design: Alex Fairman
Media Agency: Mediacom
Media Planner: Lindsey Jordan, Eloise Huntingford
Content Production Company: cain&abel

Tags: UK, skittles, Adam & Eve/DBB, Pride in London, ad of the week

 

 

 

 

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ClearChannel, WILD, MediaCom: Singapore National Council of Social Service (NCSS) 'See The True Me'

Agency: ClearChannel, WILD, MediaCom

Client: Singapore National Council of Social Service (NCSS)

Date: June 2016

“See The True Me” aims to change the mind set of Singaporeans towards persons with disabilities – recognising them as individuals for their abilities and strengths, enabling them to lead a more fulfilling life. 

The interactive outdoor campaign features Wanyi, a young lady who has Down Syndrome, calling out to commuters for a high five. When a high five is given, Wanyi introduces herself via a video. The video leaves a call to action to visit the website to find out more.

Credits:
 

 

 

 

ClearChannel, MediaCom and WILD

Tags: Asia, Clear Channel Outdoor, Singapore, Social Good, ad of the week

 

 

 

 

 

 

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To keep up to date with all the latest advertising, design and creative projects from around the globe visit our Creative Works homepage where you can also vote for our global Creative Work of the Week winners. 

Creative agency Now has triumphed to take the title of Creative Work of the Month for July with its £1m business brand campaign for BT.

Highlighting the importance of relationships and collaboration in business today, the work – ‘In Sync’ – showcases the talents of acapella group, The Buzztones, as each member of the group delivers a different word of the script.

The creative idea looks to show how being ‘in sync’ with each other really matters when trying to turn business ideas into reality.

Directorial duo Us through Academy helped shoot the ad, which builds on the success of Now’s #SeeWhatHappens activity for BT Business last year.

To keep on top of the latest creative, design and advertising projects from around the globe visit our Creative Works homepage. 

September has arrived meaning it’s time to find out which work will take home the title of Creative Work of the Month for August.

A stellar month for work from EMEA, APAC and the Americas, we see WCRS, Isobar, Innocean and DNA Seattle to name a few battling it out.

Voting for Creative Work of the month will be open until 12pm (UK time) on Friday 2 September, with the winner announced shortly afterwards on The Drum website.

As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast.

Who wins, you decide…

Isobar: National Geographic 'A Peranakan Heritage'

Agency: Isobar

Client: National Geographic

Date: August 2016

To promote a documentary series about Peranakan heritage, Isobar has created a digital campaign and offline exhibition to highlight some of the highlights and give people a sneak peak into the culture and history.

The digital campaign is centred on a game in which people need to find traditional Peranakan items within a room and answer questions.

An exhibition will also be launched in August in Malaysia, to promote the start of the series. 

Credits:
 

 

 

 

 

 

Agency: Isobar

Tags: Asia, Peranakan, National Geographic, ad of the week, creative works, Best Commercials, latest ads

 

 

 

 

 

 

 

 

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White Bear Studio: Hot Chiu 'Brand design'

Agency: White Bear Studio

Client: Hot Chiu

Date: August 2016

White Bear Studio's challenge was to create an unforgettable and vibrant brand, one that would be instantly recognisable. It needed to evoke the energy of traditional Asia but appeal to a more contemporary adventure seeking Western audience.  

White Bear's design inspiration came from researching Asian heritage; it was during this research they discovered that each Asian country has a national Dragon. As each flavour was based on the great tastes of China, Japan and Thailand this concept married superbly with the brand story. The perfect metaphor for an Asian hot sauce that awakens your taste buds and fires up your senses. 

Credits:
 

 

 

 

 

 

Creative: Martyn Garrod, Kelly Mackenzie

Tags: Europe, ad of the week, latest ads, Best Commercials, creative works

 

 

 

 

 

 

 

 

 

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School of Thought: San Francisco Department of the Environment 'Real Foodies Compost'

Agency: School of Thought

Client: San Francisco Department of the Environment

Date: August 2016

School of Thought has created a campaign for the San Francisco Department of the Environment that encourages city dwellers to compost their food instead of pitching it in the trash. The campaign includes a microsite, video, out-of-home ads and other elements. 

Credits:
 

 

 

 

 

 

Creative Directors: Tom Geary, Ben Bellayuto
Art Directors: Ben Bellayuto, Greg Rackages
Copywriter: Nick Comney
Executive Creative Director: Tom Geary
Senior Editor: John Buscaglia
Account Director: Rachel Newell
Account Manager: Karina Kondachkova
Agency Producer: Jenny Hardin
Media Supervisor: Ryan Gelow
Media Strategist: Zuleika Mohammad
Production Company: Kaboom Productions
Director: Adam Karsten
Executive Producer: Lauren Schwartz
Producer: Steven Sills
Stylist: Jackie Slade
Production AD: Danielle Clemenza
Music: Music Orange
Composers: Ben Bellayuto, Music Orange
Client Lead: Friday Apaliski

Tags: United States, San Francisco Department of the Environment, School of Thought, ad of the week, latest ads, Best Commercials, creative works, creative work of the week

 

 

 

 

 

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To keep up to date with the latest creative, advertising and design projects from across the globe visit our Creative Works homepage. 

Duchenne UK’s ‘World’s Strongest Boys’ have taken over the Creative Works to win the latest Creative Work of the Month vote. 

Created by WCRS, the campaign looks to draw attention to the thousands of young boys living with degenerative disease Duchenne Muscular Dystrophy (DMD). 

Celebrating these boys’ strong, defiant spirit, the work juxtaposes the world of physical strength and fitness with their remarkable inner strength. 

At the time of the launch Duchenne UK founder and co-chief executive officer, Emily Crossley, said she hoped that the “brilliant and moving campaign will help galvanise an army of supporters willing to join out fight”. 

Billy Faithfull, executive creative director at WCRS, commented: “World’s Strongest Boys is a brand you can wear, a movement you can join, a cause you can back with a feat of strength, a purchase of merchandise or simply a share. We wanted to create something enduring for Duchenne UK, rather than a tactical piece of PR, by treating the cause as a sports brand might. We have big plans for how the brand and movement will grown in the future.” 

To vote for the next Creative Work of the Week visit our latest round-up all of September’s weekly winners will be in the running for the next Creative Work of the Month. To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage. 

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 3 October.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Now: New York Bakery Company 'Speak Cheesy'

Agency: Now

Client: New York Bakery Company

Date: September 2016

The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now. The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display.

One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod. The campaign was created by Now Creative Director Harv Bains, Writer Juliet Kent and Art Director Clinton Harding.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

Executive Creative Director: Remco Graham
Creative Director: Harv Bains
Creative Team: Clint Harding and Juliet Kent
Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Katy Stanage
Planner: Michael McCourt
Animation: Jelly London
Production Company:  Jelly London
New York Bakery Company: Marketing Director: Tim Barkey

Tags: UK

 

 

 

 

 

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Wieden + Kennedy London: Lurpack 'Game On, Cooks'

Agency: Wieden + Kennedy London

Client: Lurpack

Date: September 2016

Lurpak has unveiled a new TV ad as part of a multi-million pound marketing campaign. The campaign aims to challenge consumer cooking habits and drive butter usage as research by Lurpak shows UK consumers are spending more time consuming food media than cooking. 

The bold new campaign – created by Wieden+Kennedy – will tackle this ‘cooking paradox’ by rousing audiences to turn their screens off and ovens on, demonstrating in true Lurpak fashion that consuming food culture is a poor substitute for the visceral experience of cooking.

Directed by Daniel Wolfe and continuing the ‘Good Food Deserves Lurpak’ narrative, the ad opens on a sculpture of TV screens, laptops, phones and cookbooks capturing food culture in all its forms created by Fraser Muggeridge.  Viewers are drawn in by the omnipresent sound of Rutger Hauer reminding them “nothing compares to the thrill of a hot kitchen.” As the pile of food entertainment is suddenly blown up, Hauer boldly proclaims “You’re not a cook until you cook”.

Viewers are then transported from watching, reading and hash-tagging food culture to being immersed in the energy and rhythmic chaos of a hot kitchen. Otherworldly food shots have been replaced with more down-to-earth portrayals styled by Katie Giovanni.  Lurpak’s slick approach has evolved into a grittier, emotive take that brings realism, excitement and sweat back to the kitchen. The ad concludes: 'Strap on your aprons and reach for the Lurpak'.

Credits:
 

 

 

Creative Director: Hollie Walker

Creative Director: Freddie Powell

Copywriter/Art Director: Becca Pottinger

Copywriter/Art Director: Sam McCluskey

Additional Credits: Agency Executive Producer: Tony Davidson

Agency Executive Producer: Iain Tait

Group Account Director: Rachel Parker

Account Director: Hannah Gourevitch

Agency Planner: Indiana Matine

TV Producer: Genevieve Sheppard

TV Production Assistant: Tom Dean

Creative Producer: Mark D'Abreo

Head of Design: Karen Jane

Designer: Alex Sullivan

Designer: Ryan Teixeira

Designer: Phil Rosieur

Production Company: Somesuch

Director: Daniel Wolfe

Executive Producer: Tim Nash

Line Producer: Samantha Chitty

Director of Photography: Tom Townend

Editorial Company: Trim

Editor: Tom Lindsay

Tags: Europe

 

 

 

 

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FCB Inferno: Barnardos 'Believe in Me'

Agency: FCB Inferno

Client: Barnardos

Date: September 2016

FCB Inferno has created a new brand platform for the UK’s largest children’s charity, Barnardo’s. ‘Believe in me’ launches with an integrated campaign focusing on the incredible things that can happen when you believe in children. It will be launched across media on 23rd September, spearheaded by a 60” TVC to coincide with Barnardo’s launching a new 10 year corporate strategy. Directed by Sara Dunlop, and produced by The Mill, the film features five children whose lives have been transformed.

Their narrative turns from victim to hero: ‘I am not his little secret’, ‘I am not the toys I never had’, ‘I am not my broken ribs’, ‘I am strong’, ‘I am free’, ‘I am proud’, ‘I am unstoppable’… An evocative cover of Tears for Fear’s ‘Everybody Wants to Rule the World’ by Lorde builds as their performances gain in confidence.

Their five performances are dramatic reconstructions of true events, each representing a key focus of Barnardo’s care. Individual stories will be found online, along with a deep-dive into the real case studies behind the campaign and the work Barnardo’s do across the UK. 60” and 40” TVCs edit will run into November, as well as VOD and the 60” in cinema.

A print campaign will run across national press and specific BME media. Media has been managed by John Ayling Associates, Dam Digital built the online hub (www.believeinme.org.uk) and Stand is tasked with consumer PR. The ‘Believe in me’ platform will also be distributed and used across the organisation by its 8,000 employees and in the 600 stores.

 

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

Chief Creative Officer: Owen Lee

Art Director: Jack Walker

Copywriter: Ali Dickinson

Business Director: Jonny Ray

Account Manager: Hestor Manning Marsh

Planning Director: Chris Baker

Producer: Charlotte McConnell

Additional Credits:

Director: Sara Dunlop

Production Company: Rattling Stick

Producer: Ellie Fry

Editor Amanda James

Post-Production Producer: Jack Williams

Post-Production: The Mill

Audio Post-Production String and Tins

Track: Lorde ‘Everybody Wants to rule the world’

Tags: Europe

 

 

 

 

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This Way Up: Typhoo - Heath & Heather 'Brand Refresh'

Agency: This Way Up

Client: Typhoo - Heath & Heather

Date: September 2016

Heath & Heather is the original English herbal tea brand. First established in 1920 by two pioneers of herbal medicine, the brand needed to redefine it’s role and appeal to a new generation of tea drinkers.

The founders initially sold packets of seeds for growing fresh herbs at home, giving everyone the opportunity to enjoy the health benefits of herbal infusions. They focused on native English varieties that could be found in heath's and hedgerows, and championed the benefits of herbal medicine in their books and lectures.

All the teas are reassuringly pure and simple, inspired by nature, and made from 100% natural, organic produce. Their vision provided the inspiration for the rebrand, which uses a seed tag as the brand panel surrounded by an abundance of herbal goodness to celebrate the expertise in selecting and blending each variety. Whilst each pack is beautifully crafted for Health & Happiness, together they make a beautiful hedgerow. more

 

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

Designer: Hayley Bishop

Tags: Europe

 

 

 

 

 

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The Red Brick Road: Yorkshire Building Society 'Outgrown your home'

Agency: The Red Brick Road

Client: Yorkshire Building Society

Date: September 2016

Yorkshire Building Society is launching its first new TV campaign in three years promoting its range of mortgages for home movers.

The new multi-channel centres around a TV spot, and is supported by national press, digital display, social media, direct mail, and website as well as activity at all of the 219 branches throughout the UK.

Building on the brand’s more than 150-year history of helping Britons build the future they aspire to by making their home ownership dreams a reality, the new ad by Red Brick Road dramatises the experience homeowners feel when their life becomes too large for their home.   

The ad opens with a mother returning home on what appears to be a typical day. But we soon see that she and her family have literally outgrown their living space. As the ad progresses, each room becomes smaller and smaller with the family resolutely going about their daily lives. Until finally they can’t fit into the space without contorting themselves into uncomfortable, sometimes excruciating positions.

 

Credits:
 

 

 

 

 

 

 

Creative Directors: Richard Megson and Matt Davis, Red Brick Road
Agency Art Director: Baz Williamson
Agency Copywriter: Ben Markey
Additional Credits: Head of Strategy: Ben Mitchell
Business Director: Bill Ehninger
Senior Account Manager: Terri Turner
Account Manager: Louis Collin
Head of Integrated Production:  Charles Crisp
Producer: Rick CarterProduction Company: Rattling Stick
Director: Pete Riski
DOP: Jean Noel Mustonen
Production Designer / Art Director: Morgan Kennedy                                                  
Producer: Tim Nunn                                          
Editors: The Assembly Rooms                                              
Editor:   Eve Ashwell                                                
Colourist/Grading: Henri Pulla                                                                                          
Post Production: Coffee & TV                            
Flame Operator: Steve Waugh                                          
Sound Studio: Wave                                
Sound Design: Parv Thind                                  
Music Composition: Marko Nyberg

Tags: Europe

 

 

 

 

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La Chose: SKODA 'KM Converter'

Agency: La Chose

Client: SKODA

Date: September 2016

When it comes time to buy a new car you have all kinds of questions – how roomy is it? How comfortable? How does it handle? A visit to the lot and a quick test drive rarely answers them. 

To answer this need, agency La Chose came up with a clever solution for car maker Škoda’s potential customers. One that encourages and rewards them for physical activity, reminds them of Škoda’s origins, and allows them to get a real feel for the auto company’s range of models.  For a two week period interested buyers have the opportunity to earn a day-long test drive, giving them a real feel for the brand’s cars.

 

Credits:
 

 

 

 

President and Creative Director: Pascal Grégoire

Copywriter: Antoine Defaye

Art Director: Joris Tripier Mondancin

Additional Credits:Head of TV Production: Nicolas Buisset

Account Management: Jean-Baptiste Lucas, Eric Guillod, Pierre-Jean Besson

Director of PR/Communication: Barka Zérouali

Production Company: Das Ding

Director: Cédric Dubourg

Producer: Nicolas Buisset

Director of Production: Yoann Morin

Production Assistant: Alice Giraudo

Director of Photography: Emmanuel Bernard

Sound Production: Das Ding

Sound Design: Thibaut Quinchon Musique : M83 - Do it. Try It

Skoda France: Marketing Director: Paul Barrocas

Communications Director: Aurélie Willi

Communications Manager: Céline Hahn

Tags: Europe

 

 

 

 

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Mr B & Friends: UKCloud 'Rebrand'

Agency: Mr B & Friends

Client: UKCloud

Date: September 2016

Brand, creative and digital agency Mr B & Friends has revealed the new brand identity for UKCloud just as the cloud services company tops the Tech Track 100 league table.

UKCloud crowned the leaderboard of this year’s Sunday Times Hiscox Tech Track 100 league table, which ranks Britain’s best 100 private tech companies with the fastest-growing sales over the last three years.

The company, which specialises in providing assured cloud services exclusively for the UK Public Sector including organisations such the Home Office, HMRC, MoD and the NHS, has soared into first place ahead of companies such as Roc Technologies, Feefo and Skyscanner.

The agency created a new articulation of the brand centred around the positioning of ‘Pure Commitment’. This illustrates the transparent and focused way in which UKCloud goes about its business. Operating a true pay-as-you-go model, the service provider enables total flexibility to its customers and bases its business on a consumption model rather than contracted arrangement. This provides outstanding value and disrupts the normal pattern in the sector. As such the identity is designed to reflect flexibility, simplicity and enduring value.

Credits:
 

 

 

 

 

 

 

 

 

Creative Director: Steve Richardson
Design Director: Sheena Mistry
Designer: Nathan Crosby
Brand strategist: Simon Barbato
Account Management: Nicola Jarvie/ Andy Kaye

Tags: Europe

 

 

 

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 3 October.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Adam & Eve: Volkswagen 'Mafia'

Agency: Adam & Eve

Client: Volkswagen

Date: September 2016

Volkswagen UK is launching a new campaign as it continues to promote its long-standing support of independent cinemas throughout the UK.

The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.

The first in the funny trio is ‘Mafia’, directed by Nick Gordon of Somesuch. ‘Mafia’ sees a gangster’s plans foiled by his Volkswagen’s remote journey planner, learning the hard way that his Volkswagen is “Not made for Hollywood. But happy to support independent cinemas.”

It’s a step on from the previous “Made for real life, not the movies” campaign, continuing the observation that Volkswagen cars are perfect for the needs of everyday life, rather than the make-believe world of Hollywood movies, due to the smart technology they’re equipped with.

The campaign launches online on Friday 15 September with ‘Mafia’, and will also be showing in independent cinemas around the country. The following films ‘Finding Yourself’ and ‘Alien’ will be released in the coming months.

 

Credits:
 

 

 

 

 

 

 

 

 

Chief Creative Officer: Ben Priest

Executive Creative Directors: Ben Tollett, Richard Brim

Creative: Matt Gay & John Long

Additional Credits: Group Managing Director: Russell Hopson

Business Director: Mike Stern

Account Director: Matthew Harris

Account Manager: Josh Edwards

Agency Producer: Louise Richardson

Planner: Will Grundy

Media agency: Mediacom

Media planner: Dee Levison

Production company: Somesuch

Director: Nick Gordon

Producer: James Waters

Editor: Rick Russell @ Final Cut

Soundtrack name and composer: Volkswagen Independent Cinema Idents by Soundtree

Post-production: Swiss & Electric Theatre Collective

Audio post-production: Sam Ashwell @ 750mph

Exposure: UK Independent Cinemas

Tags: Europe

 

 

 

 

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Jaywing: Hull City of Culture 2017 'Everyone Back to Ours'

Agency: Jaywing

Client: Hull City of Culture 2017

Date: September 2016

Hull UK City of Culture 2017 has revealed the first season of its new programme of diverse and high profile events and projects to support its transformational year of culture in 2017. Following on from the Olympics and Paralympics, Commonwealth Games and the Tour de France in Yorkshire, Hull 2017 is the next major event in the nation’s cultural calendar.

In preparation for its year as UK City of Culture, a key part of the Hull story, Jaywing was responsible for bringing Hull’s cultural ambition for the year to life through the creation of a brand universe and assets for the Hull community to harness and own.

The latest stage in the creative communications surrounding the Hull 2017 campaign is designed to build momentum as Hull heads into a year of fantastic cultural events and experiences. Collaboratively, Jaywing and the Hull 2017 team have taken a distinctive approach to marketing, using big, bold and brave messaging throughout all marketing communications to portray the city’s spirit and persona, which research with local Hull residents revealed during the initial branding phase.

Supporting this, a campaign under the core message “Everyone Back to Ours. 1.1.17” spans outdoor, press and video advertising. Epiphany, Jaywing’s media and search specialist, and Alchemy Media have played a key part in the display media planning and buying online.

In addition to this, Jaywing is involved with a number of the corporate partners supporting the year, developing individual campaigns, allowing integrated messaging to be carried through volunteering and other partner brand activity.

Credits:
 

Tags: Europe

 

 

 

 

 

 

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Edelman UK: Janssen 2015 'Make Blood Cancer Visible'

Agency: Edelman UK

Client: Janssen 2015

Date: September 2016

Over 900,000 people worldwide are diagnosed with blood cancer every year, but most people are unaware of these serious, often incurable diseases.

Because people don’t understand the disease or what the diagnosis means, blood cancer doesn’t get the attention it needs and is effectively invisible. This lack of awareness means that blood cancer is not prioritised by the EU and many national governments.

Edelman worked with Janssen to develop the‘Make Blood Cancer Visible’ campaign which encourages people to share their stories and experiences with blood cancer. The centre piece is a short film showing the internal emotional struggle many blood cancer patients go through.

Inspired by the story of a patient living with chronic lymphocytic leukaemia, and produced by Kode Media, the film visually portrays the internal and emotional struggle that many people who are diagnosed with blood cancer face. Shot in black and white on 16mm film, the film was overlaid with tones and textures to convey a visceral feel of the emotional and physical struggle and gain the audience’s understanding.

Credits:
 

 

 

 

 

 

Executive Creative Director: Bo Hellberg, Edelman

Creative Team: Stu Hallybone & James Woods, Edelman

Producer: Lucie Hackman

Additional Credits: Production Company: Kode Media

Director: Rollo Hollins

Producer: Jack Goodwin

Director of Photography: Tim Sidell

Casting Director: Maddy Hinton

Editing House: Cut & Run

Editor: Sally Cooper

Colouring House: Cheat

Colourist: Toby Tomkins

Audio House: Encore

Dubbing Mixer: Karl Mainzer

Tags: Europe

 

 

 

 

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Bigballs Media: The Liberté Cup 'The Liberté Cup'

Agency: Bigballs Media

Client: The Liberté Cup

Date: September 2016

A global football fans network, has united with charity and media partners in a force of solidarity to support refugees.

The result is the The Liberté Cup, a football tournament for refugees in the Grande-Synthe camp.

Inspired by an idea from the award-winning creative duo Ary & Joe, and conceived by Copa90, the tournament is a partnership with charities Fuze Beyond Borders, The Worldwide Tribe, Utopia 56 and supported by Football Supporters Europe, FARE network and the Grande-Synthe Mairie. The campaign also took shape with the work of sports photographer Philip Haynes and art directors Julen Saenz & Alfons Valls.

The Liberté Cup is not political and it’s not asking to open borders. The aim is simple – to change the way refugees are viewed in the media and to move perceptions away from the ‘swarms’ talked about by politicians towards being viewed as people with their own skills and passions. The project has gained huge coverage ever since footballers like Lionel Messi and Bojan Krkic and basketball player Luol Deng talked about it on social media.

Held near the refugee camp at Grande-Synthe’s, Stade Jean Deconinck on 10th September 2016, the Liberté Cup involved eight teams, comprised of refugees and various refugee-supporting teams from across Europe. Bohemians FC, Clapton FC, Dulwich Hamlet FC, Les Degommeuses, Hackney Wick FC, FURD, and Freedom United FC all travelled far and wide to come and get involved. Supporters contributed with football shirts from their home teams to create a wash of football colour. The day was emotional with an epic penalty shoot out and FURD (Football Unites racism divides) scoring the winning goal.

A documentary, produced in partnership with ITV, is set to follow and planning for the next Liberté Cup is due to start in the coming months.

Credits:
 

 

 

 

 

 

 

 

 

 

 

Creatives: Joe Watson, Aryven Arasen, Gav Rowe

Art Directors / Designers: Alfons Valls, Julen saenz

Photographer: Phil Haynes

Producer: Emily Brancher

Additional input: Mark Black, Tobias Snall, Luke Patton, Gus Ocampo, Tom Parkes, Naoise boyle, Mariana Lobos, Ze Paz, Alex Meyer, Pablo Lozano, Borade Mirbilek, Emilie Chanteloup, MAlle Koido, Eric Beard.
Companies: Bigballs Media, 6pointer, Bullion Productions

Tags: Europe

 

 

 

 

 

 

 

 

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WPP Team Huawei : Huawei '#DefyExpectations'

Agency: WPP Team Huawei

Client: Huawei

Date: September 2016

Huawei Smartphones #DefyExpectations just like the people who choose Huawei

#DefyExpectations is more than an ad slogan. It’s a mindset. It says that if we’re going to achieve greatness, we’ll undoubtedly need to silence some doubters. It’s with this simple rallying cry that Huawei and WPP Team Huawei aim to support the global launch of Huawei’s latest smartphones – the Nova and Nova Plus. 

Cinematically told with an attitude of defiance, Huawei’s latest film, ‘The Gift’, beautifully illustrates the story of a young boy’s determination to #DefyExpectations.  Listening to no one, believing only in himself, the hero deftly uses the new Huawei Nova to help him achieve unexpected heights. 

Shot in Madrid, Spain, the film was directed by burgeoning talents Salomon Ligthelm and Kevan Funk of Gang Films. Salomon was the recent recipient two golds at Cannes Young Director’s Awards, while Kevan’s first feature film premiered at Toronto International Film Festival (TIFF) in September. 

Having risen from relative obscurity in the last 5 years to become the third largest player in the global smartphone market, Huawei is no stranger to defying expectations. The company hopes that the message will penetrate to consumers, who often default to the status quo, big 2 smartphone brands.

Credits:
 

 

 

 

Executive Creative Director: Susan Westre

Copywriter:  Nick Bakshi

Art Director: Erika Reyes

Additional Credits: Producer: Jane Bessey

Strategic Planner: David Hofmeyr

Production Company: Gang Films

Directors: Variable at Gang Films

Post Production Company: Digital District

Editor: Gang Films

Sound: O'Bahamas

Music: Wake the Town

Tags: Europe

 

 

 

 

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Purple Creative Design: Glenfiddich 'Experimental Series'

Agency: Purple Creative Design

Client: Glenfiddich

Date: September 2016

Purple Creative has designed a visual identity for the Glenfiddich Experimental Series, a new range of ‘game-changing’ Glenfiddich whiskies borne of experimentation and collaboration.

“The Experimental Series represents a new chapter within the wider Glenfiddich visual identity that we originally created in 2014; one where we have permission to express its maverick DNA" says Gary Westlake, founding partner and creative director of Purple Creative.

"The identity represents a visual narrative of each experiment – graphically capturing the authentic journey from light bulb moment to final product – which will naturally change with every experiment. The visuals are a wonderful story-telling mixture of portraits, signatures, tasting notes, hand-lettering, photography, scientific equations, technical drawings, diagrams and key messages. We hope it’s beautifully eye-catching and expresses the diverse personalities behind each experiment."

To help capture the experimental stories and character, Purple commissioned Alison Carmichael to write key expressions in a fluid and spontaneous way.

Carmichael notes: "The thumbprint was made by creating a template of a real thumbprint, set loosely with holding place typography to make sure that the copy all fitted in without any gaps. Then I traced the shapes with different styles of handwriting to represent the twenty whisky collaborators and pieced it back together on screen like a puzzle. The artwork was around a metre squared.”

Credits:
 

Purple: Founding Partner and Creative Director: Gary Westlake
Designer: Shang Dat-Tang
Designer: Olga Frolova
Designer: Lyndsey Ellis
Head of Copy: Jamie Fleming
Project Manager: Lucy Sutton
Collaborators: Illustrators: Silke Werzinger and Demon Studio
Hand-lettering artist: Alison Carmichael
Photographer: Jo Hanley

Tags: Europe

 

 

 

 

 

 

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With September at an end it's time to find our latest Creative Work of the Month.

From April we've been pitting our Creative Work of the Week winners up against one another to find the ultimate Creative Works winner for each month, with work from our European, US and APAC round-ups all competing. 

Voting for Creative Work of the Month will be open until 12pm (UK time) on Friday 30 September, with the winner announced shortly afterwards on The Drum website.

In the running this month from Europe we have Now, W Comms and Grain Media; APAC brings us work from DigitasLBi and ClearChannel and from the US there's work from BBDO San Francisco, GSD&M, Supermoon and 180LA.

As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast.

Who wins, you decide...

DigitasLBi: Shangri-La Hotels 'The Table'

Agency: DigitasLBi

Client: Shangri-La Hotels

Date: September 2016

The Table is a programme which gives loyal customers access to special deals and exclusive experiences, as well as the chance to build up redeemable points to reuse in the hotels.

The idea behind the campaign is to play on the emotional aspect of eating by asking ‘what are you in the mood to eat?’ This will be placed across web platforms, print, global social media, CRM, influencer and brand partnerships.

The specialist foodie focus sits as part of the brand’s wider loyalty service The Golden Circle, which celebrated its fifth birthday earlier this year, again via a DigtasLBi campaign.

Credits:
 

Agency: DigitasLBi

Tags: Asia, Shangri-La, Foodie, DigitasLBi

 

 

 

 

 

 

 

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ClearChannel: The Health Promotion Board 'Choose healthy and win big'

Agency: ClearChannel

Client: The Health Promotion Board

Date: August 2016

The The Health Promotion Board has launched a campaign to encourage healthier eating.

The campaign screens a familiar face played by Chua En Lai as Winston Leow aka Win Leow, and he engages users in a light-hearted and humorous way. When the onscreen button “Call Me” is activated by users, the screen transforms to give the audience the experience of a simulated phone call with Win Leow, who offers valuable tips to Singaporeans on how to choose healthy and win big with attractive prizes of up to $8,888 in cash and more.

The campaign runs for 2 weeks from 25 August to 07 September 2016 at 10 bus shelters located near high traffic areas such as Suntec City, SMU, Middle Road, Holland Village, Tanjong Katong, Dhoby Ghaut MRT, Kranji MRT and Kovan MRT.
 

Credits:
 

Media Agency: MEC Singapore
Creative Agency: Publicis Singapore
Media Owner: ClearChannel

Tags: Asia

 

 

 

 

 

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To keep up to date with all the latest advertising, creative and design projects from around the globe visit our Creative Works homepage. 

New femcare brand Betty has triumphed to win September’s Creative Work of the Month title.

Aimed exclusively at 11-14-year-olds, Betty aims to break down barriers and help young women feel comfortable talking about the things that are happening to their bodies. Partnering with Now for the launch, the campaign spans cinema, social media, press and DOOH with an education programme for schools planned for next year.

Anchored around betty.me and key social platforms, Betty hopes to become the go-to place for 11-14-year-olds to find out what they need to know about growing up as well as fashion, love and health and wellbeing.

At the time of launch, Alycia Haynes, head of marketing at Betty, said: “This generation are growing up in a different world and we think Betty is the perfect brand to disrupt the current market and deliver the openness and confidence that embodies this generation.”

Now chief executive, Melissa Robertson, added: “Every so often you get to work with a new brand and launch something that can not only change a market, but also do a lot of good. Betty is one of those brands.” 

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 24 October.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West or Rebecca Stewart.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

CookChick: Thatchers Cider 'Thatchers Orchard Cut Apple Gin branding'

Agency: CookChick

Client: Thatchers Cider

Date: October 2016

This week marks a unique and very special development at Thatchers Cider. Alongside their range of Somerset ciders, Thatchers’ love of apples has led them to craft their first Gin. CookChick Design were asked to create the concept, brand name and packaging for this new spirit.

Director Lee Cook comments: "We felt this unique spirit deserved a unique approach to storytelling. The solution was found at the source of everything Thatchers do - their stunning Somerset Orchards. Thatchers 'Orchard Cut' Apple Gin is effectively a cut of this Orchard. Using an innovative approach made of real wood, the label appears as a cut from the front but then fully wraps the bottle in 3-D. The first batch of the limited-edition Apple Gin, distilled with Katy apples, are individually numbered.”

Credits:
 

 

 

 

Creative Director: Lee Cook

Designer: Ed Hemphill

Tags: Europe

 

 

 

 

 

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Lucky Generals: Paddy Power 'Thank You Sam'

Agency: Lucky Generals

Client: Paddy Power

Date: October 2016

Sam Allardyce's departure as England football manager dominated the front and back pages. But while most commentators are pillorying the former Sunderland boss for alleged misconduct, Paddy Power remained true to its contrary form, by thanking him.  The bookies took out an ad - created by Lucky Generals - in The Sun, praising his record: "Played one. Won one.  Done one.”

 

 

Credits:
 

Tags: Europe

 

 

 

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YOU Agency: GBK 'Vote Rump'

Agency: YOU Agency

Client: GBK

Date: October 2016

YOU answered the brief from GBK, which asked for a communications strategy to regain thought leadership having been the original premium burger joint in the UK since 2001. Due to dozens of new entrants in the UK market it needed to leverage its brand further to cut through the noise. YOU’s creative hive then came up with the ‘Vote Rump’ campaign, aimed to play on the fact that GBK’s burgers are so good they could get voted as a party candidate for the U.S election, with the strapline – Vote Rump, our thickest burger ever.

YOU Agency have developed the creative idea further with payoff lines, such as;

‘It’s a no-brainer’
‘It’s really rich and incredibly cheesy’
‘It’s a bit of an arse’

GBK loved the idea so much they are going to market with a specially developed Rump Burger in all of their 78 restaurants for the course of the campaign.

 

Credits:
 

 

 

 

Managing Director: Gary Grant

Tags: Europe

 

 

 

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101: Avios 'Landmarks'

Agency: 101

Client: Avios

Date: October 2016

A new outdoor campaign promotes an incentive for customers to be rewarded with 1,000 bonus Avios.

The promotion applies to existing Avios customers in a bid to encourage them to use more than one Avios partner in order to turn their shopping into opportunities to travel. Partners include a variety of high street brands, as well as BA and Iberia flights.

The work, created by 101, features normal shopping items made to look like famous global landmarks. A Tesco milk bottle becomes the Statue of Liberty, a rug from John Lewis becomes the Leaning Tower of Pisa and an ASOS belt is Rome’s Colosseum.  

Credits:
 

 

 

 

Executive Creative Director: Mark Elwood, Augusto Sola

Creative: Misha Newby

Designer: Dave Allen

Additional Credits: Agency Producer: Alex Pemberton

Account Director: Georgina King

Account Manager: Amy Lavington

Planner: Joe Smith

Photographer: Lochner Carmichael

Production Company: Another Production

Tags: Europe

 

 

 

 

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The Corner: Jigsaw 'Lived Not Modelled'

Agency: The Corner

Client: Jigsaw

Date: October 2016

London clothing company Jigsaw has launched the second leg of its ‘Lived Not Modelled’ campaign, created by advertising agency The Corner. The activity, promoting Jigsaw’s Autumn-Winter 2016 collection, includes the highly-anticipated seasonal takeover of Oxford Circus tube station which fans have come to love.

The launch of the AW16 range celebrates intense moments of beauty and emotion in everyday wear of Jigsaw clothing, instead of the controlled poses preferred by the wider fashion industry and brand campaigns. ‘Lived Not Modelled’ extends Jigsaw’s ‘Style and Truth’ brand message, launched by The Corner in 2014, and showcases the clothing through a series of striking and intimate takes on the ‘everyday’ style. 

Credits:
 

 

 

 

Creative Director: Tom Ewart

Additional Credits: Planning Director: Neil Hourston

Planner: Talula White

Business Director: Daisy Corbett

Agency Producer: Kristie Girvan

Media Company: the7stars

Production Company: And Productions

Director: Todd Hido

Tags: Europe

 

 

 

 

 

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Design Bridge: Save the Children 'Global Visual Identity'

Agency: Design Bridge

Client: Save the Children

Date: October 2016

Independent brand design agency Design Bridge are pleased to announce their work creating the new global visual identity and global brand guidelines for Save the Children. The comprehensive project encompasses everything from the charity’s tone of voice and photographic style to typography, campaign templates and a new colour palette.

Credits:
 

Creative Director: Michael Stride

Design Director: John Wigham, Phil Dall

Creative Director, Brand Language: Holly Kielty

Additional Credits: Client Director: Dora Saunders

Group Brand Guardian: Birgitte Woehik

Tags: Europe

 

 

 

 

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 31 October.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Ragged Edge: We Are Bar 'Brand Strategy and Identity'

Agency: Ragged Edge

Client: We Are Bar

Date: October 2016

Integrated branding agency Ragged Edge has created a brand strategy and identity for disruptive new City venue, We Are Bar.

The brand was brought to life across a suite of menus, brand collateral, photography and a website: www.wearebar.com

A bracket device repeated in the interiors communicates inclusiveness, while a typographic-led system provides a distinctive tone of voice. The primary typeface, Anzeigen Grotesk is no nonsense, confident and direct, and was selected to match the bold tone of voice. It’s supported by Berlingske Serif, which was chosen for its character and legibility in the low light of the bar.

A set of illustrations for wall posters were commissioned from artist Luis Dourado to reflect the brand idea ‘The Beat of The City’ and juxtapose escapist imagery with photography of the city.

Colours used in the design touchpoints include a premium dark green, paired with a more contemporary light green and gold highlights. Ragged Edge worked closely with Grapes Design to ensure the interiors and design worked together harmoniously. 

Credits:
 

 

 

 

 

 

 

 

Co-Founder: Max Ottignon

Additional Credits: Grapes Design

Tags: Europe

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Disney: Disney 'What it means to be a Disney Princess'

Agency: Disney

Client: Disney

Date: October 2016

Over 5,000 parents have revealed the top ten values of what makes a modern ‘Princess’ in an effort to encourage young girls to follow their dreams.

The research, commissioned by Disney UK, has for the first time ever defined the principles of what it means to be a Disney Princess, which have been turned into motivational posters by some of the UK’s top female designers. The posters are being released for free to inspire the nation’s young girls to believe in themselves and dream big.

Disney UK commissioned parenting expert Judy Reith to analyse the characteristics of Disney Princesses including Belle (Beauty and the Beast), Rapunzel (Tangled) and Tiana (The Princess and the Frog), before putting a long list of their inner qualities and traits to a panel of over 5,000 parents. The parents then ranked the attributes they judged most relevant and important to their 6-12-year-old daughters.

Kate Moross, Rose Blake and Kate Forrester, have turned the Princess Principles into posters, which are being made available for free to young girls across the country.

Credits:
 

 

 

 

 

 

 

 

Artists: Kate Moross, Rose Blake, Kate Forrester

Tags: Europe

 

 

 

 

 

 

 

 

 

 

 

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Leo Burnett London: McDonald’s 'Learn'

Agency: Leo Burnett London

Client: McDonald’s

Date: October 2016

Burnett has launched an outdoor campaign for McDonald’s to show that no matter where you are in the world, its all time favourite menu items transcend the barriers of language.

Running on 6- and 48-sheets, the ‘Learn’ campaign shows McDonald’s’ iconic products – Big Mac, Fries and McNuggets – pictured alongside other everyday items with the foreign translation of their name.

For example, the ‘Learn Hawaiian’ execution shows a lamp, a violin and a camera, which are known as ‘Kukui’, ‘Pila’, and ‘Pahupa’iki’i’ in Hawaii, alongside McNuggets, which are known as McNuggets the world over.

Credits:
 

 

 

 

 

 

 

 

Creative Director: Matt Lee, Pete Heyes

Art Director/Copywriter: Laura Randall, Gareth Butters, Matt Lee, Pete Heyes

Tags: Europe

 

 

 

 

 

 

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BBH London: KFC 'Visual Identity'

Agency: BBH London

Client: KFC

Date: October 2016

Created by BBH London and inspired by KFC’s American heritage, the new work delivers a fresh, bold and modern feel for the brand. It aims to relaunch the brand’s most distinctive brand assets with a bang, creating consistency across all media and cut-through from competitors.

As part of the new campaign, KFC has released a provocative 96 sheet with the headline ‘It’s finger lickin’ good’, bringing a whole new edge to the brand’s iconic ‘finger lickin’ good’ tagline.

The ad will be shown in selected outdoor locations across the UK, and has already caused controversy.

The Out of Home campaign launches across a wide range of outdoor formats, including 96 sheets and train station screens, and will be further rolled out across KFC’s social and digital channels. 

Credits:
 

 

 

 

 

 

 

 

Creative Director: Hamish Pinnell

Creative Team: Hamish Pinnell, Martha Riley

Additional Credits: Strategist: Lucian Trestler

Strategy Director: Fernando Ribeiro

Business Lead: Becky Russell, Leo Sloley

Account Manager: Katharine Grittne, Jamie Kisilevsky

Print Producer: Katie Callagham, Lauren Daniels, Simon Taylor

Photographer: Dan Matthews

Wellcome Producer: Dawn Kershaw

Design: Christian Tunstall, Niek Van Den Wingerden

Studio: Gareth Williams

Tags: Europe

 

 

 

 

 

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Lambie Nairn: University College London 'Brand Identity'

Agency: Lambie Nairn

Client: University College London

Date: October 2016

International branding agency Lambie-Nairn has unveiled a new brand identity for UCL’s (University College London) new global Philanthropy and Engagement Campaign.

The agency was tasked with creating a brand identity which captured the uniqueness of UCL, its strong personality and the big story behind the campaign. The brand also needed to reflect the university’s belief in pushing boundaries, which is based on its experience of delivering innovative solutions by doing things differently.

The resulting campaign is built around the idea ‘It’s All Academic’, enabling UCL to take a well-known phrase and turn the meaning on its head to declare that being academic is no longer seen as delivering less.

Lambie-Nairn has created a deliberately disruptive look and feel for ‘It’s All Academic’ to compete with, rather than complement, UCL’s existing corporate identity. The design uses classical fonts combined with provocative language and an eclectic handmade, punk inspired aesthetic. The subsequent communications feel surprising; intelligent yet rebellious.

Credits:
 

 

 

 

 

 

Executive Creative Director: Adrian Burton

Tags: Europe

 

 

 

 

 

 

 

 

 

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Our Design Agency: Costa Coffee 'One-off Graffiti Installation'

Agency: Our Design Agency

Client: Costa Coffee

Date: October 2016

Costa Coffee opened the doors of this first-of-its-kind trial store in Wandsworth. The store is the result of close collaboration between Edge, Our Design Agency, and Costa’s Innovation and Store Design teams. Promising to deliver new coffee experiences in a contemporary coffee shop environment, Costa is ramping up its efforts to share its perpetual passion for coffee with the customer, and in a first for its UK high street stores, will also be trialing an extended evening offering including a small selection of alcoholic drinks to complement its food and drink range.

In 1971 the Costa brothers arrived in London with a burning desire to make fine coffee part of London life. This store is also a real celebration of the brand’s heritage made relevant for today’s coffee lovers.
 

 

 

Credits:
 

 

 

 

 

 

Director: Grant Willis

Tags: Europe

 

 

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 7 November.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

M&C Saatchi Stockholm: Hemköp 'Launch Campaign'

Agency: M&C Saatchi Stockholm

Client: Hemköp

Date: October 2016

For the launch of one of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range are always the same online as offline. To illustrate the lack of difference in a quick and playful way, digital counterparts now accompanied the products featured in Hemköp’s everyday FMCG-ads. The piece featured is but a small part in a larger ongoing campaign.

Credits:
 

 

 

Creative Director: Martin Cedergren

Tags: Europe

 

 

 

 

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BrandOpus: Willie’s Cacao 'Redesign'

Agency: BrandOpus

Client: Willie’s Cacao

Date: October 2016

Award-winning chocolate brand Willie’s Cacao has unveiled a new design across its core single estate and flavoured bars ranges.

Having established the existing brand design in 2012, BrandOpus was challenged to build on the success and growth of the brand by refreshing the design to reflect the individuality and personality of the products and ranges. As the portfolio has grown over the years into a world of flavours and inclusions, the design has evolved to reflect the individual cues inherent in each product experience. This level of craft and detail needed to be introduced into the proposition of the core single estate range.

The redesign aims to elevate the look and feel of the single estate origin by introducing personality that reflects the cacao’s unique characteristics. The emphasis of the descriptors has changed from country of origin to focus on a more specific provenance of each cacao to enhance the sense of discernment and appeal for true chocolate connoisseurs seeking an authentic cacao experience. The bright and colourful decorative embellishments reflect the destinations where Willie’s adventures led him to discovery the wide array of cacaos that make his chocolate so distinctive.

Credits:
 

 

 

Executive Creative Director: Paul Taylor

Tags: Europe

 

 

 

 

 

 

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Ragged Edge: Foley’s 'Brand and Visual Identity'

Agency: Ragged Edge

Client: Foley’s

Date: October 2016

Integrated branding agency Ragged Edge has created a brand and visual identity for Foley’s, a new restaurant in Fitzrovia, London.

The design incorporates four different hand drawn typefaces to mirror the restaurant’s unexpectedly diverse offer. A total of four hand drawn, bespoke typefaces were created. Each typeface has its own distinct character which combine to form an unexpectedly harmonious whole, illustrating the restaurant’s eclectic approach. The typefaces included a sans serif, slab serif, script and stencil weight.

The typefaces are supported by a paired back design system that features a neutral colour palette, complemented by bright blue and orange highlights. Menus, uniforms and collateral are refined and elegant, yet playful and relaxed, just like the food. Ragged Edge also teamed up with PAC Architecture to ensure the design and interiors complemented one another. 

Credits:
 

 

 

Co-Founder: Max Ottignon

Tags: Europe

 

 

 

 

 

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Leith: Street Soccer 'A way out for homeless people'

Agency: Leith

Client: Street Soccer

Date: October 2016

As part of a new partnership with social enterprise, Street Soccer, Leith has created and released a new print ad.

Using the line, 'A way out for homeless people', Leith worked with photographer David Boni to create a simple and powerful ad which sums up the power of football to create positive change in the lives of the people Street Soccer work with.

Credits:
 

 

 

Creative Director: Troy Farnworth, Phil Evans

Art Director: Vinnie Walsh

Junior Creatives: Megan Bryden, Mairi Wilson

Additional Credits: Photographer: David Boni

Digital Artist: Stuart Whibley

Tags: Europe

 

 

 

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BSUR: Princess Yachts International 'Experience the Exceptional'

Agency: BSUR

Client: Princess Yachts International

Date: October 2016

BSUR was asked to create the first ever global brand campaign celebrating the exceptional Princess experience. Our challenge was to find a fresh approach within the category and reach enthusiasts beyond the boat world with unique stories of quality time at sea.

Contrary to what many boat magazines communicate, yacht owners do not eat lobster and caviar daily. Challenging category clichés, we shot four images portraying people in normal situations heightened by the fact that they happen offshore on a yacht. No actors or models, just real people enjoying diverse casual and personal times. The scenes, in black and white are understated and were shot in an intimate way to make the viewer feel part of the moment. The campaign shows that you can be highly sophisticated whilst remaining down-to-earth, while at sea.

Credits:
 

 

 

Chief Creative Officer: Joost Perik

Creative Director: Shandor Gancs

Art Director: Bob Booms

Copywriter: Ben Holder

Additional Credits: Photographer: Roger Neve

Strategist: Antonin Jamond

Account Director: Niels Spaans

Project Manager: Marianne Johnston-Wood

Tags: Europe

 

 

 

 

 

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White Bear Studio: UKNY Music 'Brand Identity'

Agency: White Bear Studio

Client: UKNY Music

Date: October 2016

White Bear Studio was challenge with this piece of work was to communicate choice, diversity of music and position UKNY Music at the forefront of the music scene. We created a bold yet classic and premium logo with a contemporary brand language. This allows UKNY music to be flexible in their tone of voice, therefore it can appeal to an exclusive private wedding and a new brand music event with top brands.

Photography is where UKNY found their voice. By creating a strong image treatment, we enabled UKNY music to own their photography. Using bright colour saturated live imagery we appealed to youthful and vibrant brands. We then contrasted this with impactful, high contrast black and white profile shots to engage a more exclusive audience creating an interesting dichotomy. Previously it had been difficult to acquire bespoke shots with a lot of imagery relying heavily on PR agencies so this was a powerful solution.

Credits:
 

 

 

Creative: Martyn Garrod, Kelly Mackenzie

Tags: Europe

 

 

 

 

 

 

 

 

 

 

 

 

 

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Handsome Frank: Leon '#ThoughtfulCoffee'

Agency: Handsome Frank

Client: Leon

Date: October 2016

Naturally fast food chain Leon has been working with paper sculptor and illustrator Helen Musselwhite to create imagery in support of their #ThoughtfulCoffee campaign. The campaign sets out to tell the story of Leon coffee. From the Arabica beans shade-grown in the mountains, to the cup served by a Wing Tsun trained barista, and coffee grounds converted into renewable energy by Bio-Bean, Leon relay all the thoughts that they put into the coffee. In fact, they can’t think of anything they haven’t thought of.

Credits:
 

 

 

Creative Director: Jo Ormiston

Additional Credits: Illustrator: Helen Musselwhite

Photographer: Jonathan Beer

Tags: Europe

 

 

 

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Mr B & Friends: Victoria Hall Management 'Host branding'

Agency: Mr B & Friends

Client: Victoria Hall Management

Date: October 2016

Brand, creative and digital agency Mr B & Friends has completed a brand transformation programme for student accommodation provider Victoria Hall Management Ltd.

Rebranded as Host, the Bath based group has worked with the organisation to develop a new brand positioning, name, identity, trademark, brand guidelines and transactional website which features student accommodation across the UK. The 18-month contract was won without a creative pitch against three other brand consultancies.

The brand transformation ties in with Victoria Hall’s 20th anniversary and demonstrates their commitment to a market that is rapidly scaling with investors seeing positive revenues and long-term capital growth in a market that is structurally undersupplied.

The new brand positioning is centred around ease and hassle free customer experience while the new name Host – which perfectly describes the brand purpose - is derived from a functional idea: homes for students. This, along with the new logo has been registered as a trademark. 

Credits:
 

 

 

Creative Director: Kate Gorringe

Senior Designer: Tom Shenton

Copywriter: Harriet Whitehorne

Additional Credits: Brand Strategist: Simon Barbato

Account Director: Amy Osbourne

Designer: Sara Foley

Digital Director: Rob Lowe

Digital Team: Stuart Nelson, Cliff Williams, Aphra Kiely

Tags: Europe

 

 

 

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The Shape: Tristan Thomson Photography 'Brand identity – Lines'

Agency: The Shape

Client: Tristan Thomson Photography

Date: October 2016

Inspired by a personal photography project shot by Tristan, the brand identity uses a series of three lines that are consistently used across his portfolio, website and stationary. 

The branding allows Tristan to tell his story when engaging with creative directors and production departments in a simple, vibrant and professional manner.

Credits:
 

 

 

Creative Director: Paul Harrison

Art Director: James Gaffney

Copywriter: Lynn Hord

Tags: Europe

 

 

 

 

 

 

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The Leith Agency: Irn Bru 'It Makes No Sense '

Agency: The Leith Agency

Client: Irn Bru

Date: October 2016

Irn Bru Xtra is made with extra Irn Bru taste but no sugar. The outdoor campaign, created by Leith, builds on the insight that consumers feel soft drinks with no sugar have a weaker taste. The creative which plays off this, features a series of outdoor posters with confusing headlines, supported by the line: “Xtra taste and no sugar. It makes no sense”.

The campaign was teased with a striking large scale building wrap on Glasgow Central Station, and officially launched on 24 October, with media planned and bought by PHD Manchester, and with support from Stripe Communications and Dare.

The heavyweight campaign will be delivered across multiple formats throughout Scotland.

 

Credits:
 

 

 

Agency Head: Ed Brooke

Additional Credits: PHD Manchester, Stripe Communications, Dare

Brian Tonner: Copywriter. Robb McAulay: Art Director.

 

Tags: Europe, Ad of the Day, creative works

 

 

 

 

 

 

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To keep up to date with the latest advertising, creative and design projects from around the globe visit our Creative Works homepage. 

As October gives way to November it's time to find our latest Creative Work of the Month.

From April we've been pitting our Creative Work of the Week winners up against one another to find the ultimate Creative Works winner for each month, with work from our European, US and APAC round-ups all competing. 

Voting for Creative Work of the Month will be open until 12pm (UK time) on Friday 4 November, with the winner announced shortly afterwards on The Drum website.

In the running this month from Europe we have Now, Purple Creative, Minima, You Agency and J. Walter Thompson London; APAC brings us work from BBH Singapore and DDB New Zealand and from the US there's work from Iris, Arnold Worldwide, SapientNitro and Duncan/Channon.

As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast.

Who wins, you decide.

Now: New York Bakery Company 'Speak Cheesy'

Agency: Now

Client: New York Bakery Company

Date: September 2016

The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now. The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display.

Credits:
 

 

 

 

Executive Creative Director: Remco Graham
Creative Director: Harv Bains
Creative Team: Clint Harding and Juliet Kent
Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Katy Stanage
Planner: Michael McCourt
Animation: Jelly London
Production Company:  Jelly London
New York Bakery Company: Marketing Director: Tim Barkey

Tags: UK, Ad of the Week, creative works

 

 

 

 

 

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BBH Singapore: IncomeOrangeAid 'Get your school kit on'

Agency: BBH Singapore

Client: IncomeOrangeAid

Date: September 2016

Income along with their creative agency BBH Singapore have launched a social initiative campaign for a community development program - Back to School -  getting famous Singaporeans and calling the public to get their school kit back on.

To kickstart the campaign, BBH and Income enlisted the support of personalities such as renowned blogger mrb​rown, actress Rebecca Lim, Member of Parliament Tin Pei Ling and musicians Rai Kannu and Jack Ho who donned their alma mater uniforms to support the OrangeAid campaign.

The campaign invites Singapore to join in and support education for youth in need by posting old photos of themselves in school uniforms on Facebook and to tag three friends to do the same.

OrangeAid, Income’s community development arm, champions education of youth in need through the Future Development Programme via bursaries, financial literacy education and career/ personal development programmes.

Credits:
 

 

 

 

Agency: BBH Singapore

Tags: Singapore, Singapore, BBH, Ad of the Week, creative works

 

 

 

 

 

 

 

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Purple Creative Design: Glenfiddich 'Experimental Series'

Agency: Purple Creative Design

Client: Glenfiddich

Date: September 2016

Purple Creative has designed a visual identity for the Glenfiddich Experimental Series, a new range of ‘game-changing’ Glenfiddich whiskies borne of experimentation and collaboration.

“The Experimental Series represents a new chapter within the wider Glenfiddich visual identity that we originally created in 2014; one where we have permission to express its maverick DNA" says Gary Westlake, founding partner and creative director of Purple Creative.

"The identity represents a visual narrative of each experiment – graphically capturing the authentic journey from light bulb moment to final product – which will naturally change with every experiment. The visuals are a wonderful story-telling mixture of portraits, signatures, tasting notes, hand-lettering, photography, scientific equations, technical drawings, diagrams and key messages. We hope it’s beautifully eye-catching and expresses the diverse personalities behind each experiment."

To help capture the experimental stories and character, Purple commissioned Alison Carmichael to write key expressions in a fluid and spontaneous way.

Carmichael notes: "The thumbprint was made by creating a template of a real thumbprint, set loosely with holding place typography to make sure that the copy all fitted in without any gaps. Then I traced the shapes with different styles of handwriting to represent the twenty whisky collaborators and pieced it back together on screen like a puzzle. The artwork was around a metre squared.”

Credits:
 

 

 

 

Purple: Founding Partner and Creative Director: Gary Westlake
Designer: Shang Dat-Tang
Designer: Olga Frolova
Designer: Lyndsey Ellis
Head of Copy: Jamie Fleming
Project Manager: Lucy Sutton
Collaborators: Illustrators: Silke Werzinger and Demon Studio
Hand-lettering artist: Alison Carmichael
Photographer: Jo Hanley

Tags: Europe, Ad of the Week, creative work of the week

 

 

 

 

 

 

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Minima Advertising People: Tattoo.PL 'Brand Identity'

Agency: Minima Advertising People

Client: Tattoo.PL

Date: October 2016

Changing the dark image of tattoos was the aim with which the new communication strategy and visual identity were designed by the Minima agency for the Poznań based TATTOO.PL studio. What the tattoo artists and the studio owners expected of the design was that it would reflect the philosophy they embrace in their everyday work.

The Key Visual shows photos of TATTOO.PL clients posing against light background, which directs attention to the artistic meaning of their tattoos. This idea is also accentuated by the claim “Show you are not afraid”.

Thanks to the minimalist setting, the beauty of the tattoo designs is brought to the foreground, while the visual identity appears to be completely different from how tattoo studios are usually advertised. Minima was responsible for the communication strategy, the Key Visual, CI, BTL marketing materials and the studio website.

Credits:
 

Tags: Europe, Ad of the Week, creative work of the week

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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YOU Agency: GBK 'Vote Rump'

Agency: YOU Agency

Client: GBK

Date: October 2016

YOU answered the brief from GBK, which asked for a communications strategy to regain thought leadership having been the original premium burger joint in the UK since 2001. Due to dozens of new entrants in the UK market it needed to leverage its brand further to cut through the noise. YOU’s creative hive then came up with the ‘Vote Rump’ campaign, aimed to play on the fact that GBK’s burgers are so good they could get voted as a party candidate for the U.S election, with the strapline – Vote Rump, our thickest burger ever.

YOU Agency have developed the creative idea further with payoff lines, such as;

‘It’s a no-brainer’
‘It’s really rich and incredibly cheesy’
‘It’s a bit of an arse’

GBK loved the idea so much they are going to market with a specially developed Rump Burger in all of their 78 restaurants for the course of the campaign.

 

Credits:
 

 

 

 

Executive Creative Director: Kat Mitchell
Art Director: Conor Murphy, Jason Vrakas
Copywriter: Kat Mitchell, Jason Vrakas
Additional Credits: Typographer/Designer: Conor Murphy
Head of Client Services: Anna King
Senior strategic planner: Beverly Mail
Media account manager: Harriet Gorman
Manging Director: Gary Grant 

Tags: Europe, creative work of the week, Ad of the Week

 

 

 

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